December 31st, 2013

Marvel Removes Singles From Barnes & Noble and BAM

Well Marvel has made it a little harder for you to pick up one of their latest comic book issues. They have suspended distribution of their periodical to stores such as Barnes & Noble and Books-A-Million. This also applies to all other book stores that have in the past carried Marvel Comics.

This could be an issue as several towns do not have a direct market dealer of comics aka a comic book store in their area to purchase comics. As a child I picked up several comics from BAM while my friends where reading the latest magazine. This does not seem to be a problem with Marvel as it appears the number of comic readers going to these stores are extremely low. Ending the disruption to these stores will force the comic readers in the areas without a local comic book store to purchase digital comics. A move that I’m sure Marvel prefers as it is a cheaper return on investment for the company not having to print as many books.

News stand comics have been a thing of the past at Marvel for some time so for them to make this move makes since according to Marvel’s Senior VP of Sales David Gabriel. It appears that the deal with Barnes & Noble end months ago. “Ended almost three months ago to no fanfare or notice from the comics industry… The business in the direct market is a much stronger model and try as we might, we have not been able to make the comics newsstand model work for years, I don’t think anyone has.” said Gabriel

“The overwhelming majority of print readers get their monthly comics from direct market locations. There’s no denying that the direct market is a much stronger business model for monthly single issues than newsstand distribution. This has been the case for some time. New single issues haven’t been available in the overall newsstand market for nearly two years now and in book stores for at least three months without notice. We’re currently working with Barnes & Noble and Books-A-Million on a stronger, more mutually beneficial distribution model. And to be clear, this in no way affects sales of graphic novels in either chain which have continued, as many have pointed out, on an uphill trend in the past year!” Gabriel told CBR.

Don’t worry if you are someone who looks forward to picking up your comics at one of these stores you still have options. While Marvel has decided to not sale single issues as stated they will continue to sell all of their trades and graphic novels in these stores. So you will still be able to get the issue just may have to wait for it to be compounded into a trade. But if you can’t wait and still need your comic fix this is your chance to pick up some of the competition in Darkhorse and DC comics who can still be found in these stores.

About the Author

Phil is the Creator of RSRG Entertainment and the host of Random Sh!t, Random Guy


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